US2AU is now an importer for licensed venues only. Existing customer orders are being fulfilled in full — contact us with any questions.

How It Works

We act as your buyers agent. You tell us what you want to stock — we handle everything from the US supplier all the way to your front door.

1

Sourced at the source

We leverage our relationships with suppliers directly on the ground in the US to secure the brands your customers already want.

2

World-class logistics

We move your goods into Australia through world-class logistics networks — managed end to end, so nothing stalls.

3

Customs, handled

We sort all of the customs documentation and clearance for you — the paperwork is never your problem.

4

Straight to your door

Delivered direct to your door, ready to put on the shelf. You stock; we take care of the rest.

All included in your unit price.
No hidden fees. Product, logistics, customs and clearance — one landed price, delivered.

Common questions

Does Australia allow parallel imports?

Yes. Australia permits the parallel importation of genuine, legitimately-sourced goods. Reforms to the Trade Marks Act in 2018 specifically protect parallel importers of authentic branded product — if it’s the real thing and lawfully bought, it can be imported. Everything we source is genuine product through legitimate US supply channels.

I’ve been told a brand has exclusive distribution here — can I still import it?

Yes. An exclusive distribution agreement is a contract between the brand and its appointed distributor — it binds those two parties, not you or us. It doesn’t remove your right to import genuine goods. The exclusivity is their commercial arrangement; lawfully importing authentic product sits outside it.

Are the products genuine? Is this the “grey market”?

100% genuine — the exact product sold in the US. We buy through the correct US distribution networks: the same legitimate wholesale channels that supply American retailers — not backdoor, clearance or counterfeit stock. “Grey market” simply refers to genuine goods imported outside a brand’s official local distributor, which is entirely lawful in Australia. Nothing we handle is ever a fake or a knock-off.

Who handles customs, duty and compliance?

We do. Customs documentation, duty, excise and clearance are all managed for you and included in your unit price. Goods are imported through proper channels, fully declared, and brought in to meet Australian requirements.

Do I need a liquor licence?

To stock alcohol, yes — your current liquor licence, which we confirm when we set up your trade account. Non-alcoholic lines (snacks, cosmetics) don’t require one.

What if the product I want isn’t listed?

Tell us. We’ll use our on-the-ground US supplier relationships to source it and bring it in for you.

General information about importing into Australia — not legal advice.

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