RRP$9.55 – $10.45A trialled & tested retail price you can confidently stock in-store.
Trade pricing already includes freight & customs duties — log in to see it, no separate shipping charge added later.
One of America's best-selling beers and the low-carb category king — yet you won't find it in Dan Murphy's or BWS. Huge built-in demand, zero mainstream competition.
America's fitness beer — a genuine best-seller missing from Australian shelves. Michelob Ultra is routinely one of the two or three top-selling beers in the US, riding the low-carb, active-lifestyle wave. Despite that, it isn't in the big Australian chains.
On-trend — low-carb / lighter drinking is the fastest-growing beer occasion.
Name recognition — a brand travellers and expats already know and want.
Clear air — not stocked by Dan Murphy's or BWS; you own the category.
Fully handled — import, customs and delivery included.
Why stock it: massive US demand meets an empty Australian shelf — a category you can own.